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12min is the perfect way to absorb tons of knowledge, get the best ideas from prize-winning bestsellers and stay up to date with the latest trends.

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Why 12min?

Our team of experts facilitates access to the most innovative, daring, and provocative insights and ideas from leading business figures, motivational speakers, and scientific experts.

Explore our comprehensive library and gain access to hundreds of titles from 22 different categories.

More than a microbook, we create a condensed learning experience that opens doors to hundreds of pages of knowledge just a few swipes away.

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After reading the selected bestsellers, our team distills the key ideas into bite-size chunks.
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Next, we ensure that the microbook is insightful and actionable.
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And voila, the microbook is done. Optimized as a condensed learning package for you to consume in 12 minutes.

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Hundreds of titles. New titles every week. Explore the best nonfiction content NOW!

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The best titles in Biographies & Memoirs

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Walter Isaacson The Innovators Many are unaware that the digital revolution started well before the first computer was created. The journey began in 1843 with the collaboration of Charles Babbage and Ada Lovelace. With …
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Phil Knight Shoe Dog Everyone has heard of Nike. Of course, you may have one in your closet. Do you know this iconic brand and creator's history? In this work, Phil Knight, better known as Buck, tells his story …
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Walter Isaacson Steve Jobs Written at the request of Mr. Apple himself, the eponymous biography of Steve Jobs by Walter Isaacson is based on hundreds of interviews and unprecedented access to Steve Jobs’ life. …

The best titles in Career & Business

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Stephen R. Covey & A. Roger Merrill & Rebecca R. Merrill First Things First Whether it’s parents rushing to leave their children at school, or employees rushing to meet this week’s deadline – it seems like everyone’s in a rush nowadays. And how can they not be? …
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Tony Hsieh Delivering Happiness In 'Delivering Happiness', Tony Hsieh tells the story of his company, Zappos, and demonstrates how long-term thinking and pursuing his passions generate not only profits but also a happy …
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Drew Eric Whitman Cashvertising As Daniel Pink and Seth Godin taught us, selling is one of the most fundamental and fundamentally human interactions. Yet, so many people are bad at selling, even when this is the job which …

The best titles in Corporate Culture & Communication

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Howard Schultz Pour Your Heart Into It Everyone in the United States is impressed: Starbucks is everywhere! Do you know the history of this thriving coffee shop? In this book, CEO Howard Schultz tells what steps he has taken to …
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Dale Carnegie How to Win Friends and Influence People You've probably heard of this book, haven’t you? How to Win Friends and Influence People is a classic and definitive guide on how to improve your ability to relate to others. No wonder that, …
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W. Chan Kim & Renée Mauborgne Blue Ocean Strategy The Blue Ocean Strategy is a business book that has become mandatory for modern managers by proposing an organized structure to identify and implement differentiation in any industry and …

The best titles in Economics

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Benjamin Graham The Intelligent Investor Author Benjamin Graham has taught and inspired countless people around the world with his book "The Intelligent Investor." It introduces several concepts and helps investors avoid mistakes …
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Thomas Piketty Capital in the Twenty First Century ​No economics book published in recent years has had as much impact as Thomas Piketty's "Capital in the 21st Century." The book is a masterpiece with over 600 pages, which discuss how …
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Stephen J. Dubner & Steven D. Levitt Freakonomics

The best titles in Health & Diet

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Tim Ferriss The 4 Hour Workweek Tim Ferris is one of our favorite writers and bloggers here at 12'. And his first book, "4-Hour Work Week" brings a new perspective on how to face work in our lives and the future. The book …
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David Asprey The Bulletproof Diet ​David Asprey is an entrepreneur, investor, and author who lives in Silicon Valley. Before writing his book, Dave was obese, and his doctors said he was at high risk of having a stroke or …
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William Davis Wheat Belly Wheat is one of the most consumed foods in the world these days. Whether it's on your roll, that cereal, or even in your grandmother's recipes, wheat is an essential ingredient of our …

The best titles in History & Philosophy

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Robert Greene The 48 Laws of Power Remember Machiavelli's story that the ends justify the means? Robert Greene is more evil, yet he brings some very powerful ideas ... If there are any authors that the 12' team would say is …
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Steven Johnson Where Good Ideas Come From ​The pencil, the toilet flush, the battery. Have you stopped to think where all these good ideas come from? In what kind of environment are they born? What sparks these disruptions? Steven …
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Viktor Frankl Man's Search for Meaning Man's Search for Meaning has sold more than 10 million copies worldwide. Author Viktor Frankl, the founder of Logotherapy, shows how his experience in pursuit of the meaning of life in a …

The best titles in Investments & Finance

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T. Harv Eker Secrets of the Millionaire Mind Have you ever wondered why some people seem to easily accumulate wealth while others are always cash-strapped? Is it the education they had or their intelligence, skills, habits or career …
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Robert Kiyosaki Rich Dad Poor Dad In today's world, people believe in the fallacy that to be rich, you need to earn a high salary. The book 'Rich Dad, Poor Dad' belies this myth and challenges you to think about how you …
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Benjamin Graham The Intelligent Investor Author Benjamin Graham has taught and inspired countless people around the world with his book "The Intelligent Investor." It introduces several concepts and helps investors avoid mistakes …

The best titles in Lifestyle

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Kelly McGonigal The Upside of Stress It’s not even noon, and you’ve already had enough with your day! How can it be any different? Two of your three phones are ringing, you just got an SMS on the third one, your colleague won’t …
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Seth Godin The Dip We hear it all the time that winners don't give up, or that giving up is a bad and negative attitude. But this isn't always true, at times the best decision is to 'give up.' Winners know how …
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Tim Ferriss The 4 Hour Workweek Tim Ferris is one of our favorite writers and bloggers here at 12'. And his first book, "4-Hour Work Week" brings a new perspective on how to face work in our lives and the future. The book …

The best titles in Management & Leadership

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Robert I. Sutton & Huggy Rao Scaling Up Excellence 'Scaling Up Excellence' is a bestseller that addresses a major challenge faced by high growth companies: growing fast without losing excellence and efficiency. In his book, Robert I. Sutton …
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T. Harv Eker Secrets of the Millionaire Mind Have you ever wondered why some people seem to easily accumulate wealth while others are always cash-strapped? Is it the education they had or their intelligence, skills, habits or career …
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Jack Welch & Suzy Welch Winning ​Jack Welch knows how to win. When he retired from General Electric (GE) in 2001, he received history’s biggest bonus of 417 million dollars. The reason? In his 20 years as CEO, he grew the …

The best titles in Marketing & Sales

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Ken Blanchard Legendary Service All companies want to be known for having a good relationship with the consumer and good customer service. Still, many of them still offer mediocre services. But successful companies can …
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Drew Eric Whitman Cashvertising As Daniel Pink and Seth Godin taught us, selling is one of the most fundamental and fundamentally human interactions. Yet, so many people are bad at selling, even when this is the job which …
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Phil Knight Shoe Dog Everyone has heard of Nike. Of course, you may have one in your closet. Do you know this iconic brand and creator's history? In this work, Phil Knight, better known as Buck, tells his story …

The best titles in Parenting

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Adele Faber & Elaine Mazlish How to Talk So Kids Will Listen & Listen So Kids Will Talk Raising children is easy – until you finally decide to have one of them yourself. Afterward, it is a pretty humbling experience: you suddenly realize that you were never really the expert …
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Daniel J. Siegel & Tina Payne Bryson The Whole-Brain Child Even without being instructed by a more experienced parent – let alone the recommendations of a specialized book – you’ve already learned almost everything you need to know about your …
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Julie Lythcott-Haims How to Raise an Adult They say that you can never be too protective of your children, but studies prove otherwise: the more caring parents are, the less prepared kids seem to be for the real world once they …

The best titles in Personal Development

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Geoff Colvin Talent Is Overrated At least as far as most people are concerned, either you are born with a certain talent, or you are never going to become the next Mozart, the next Tesla, or the next Michael Jordan. Of …
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Seth Godin Linchpin Whether you believe it or not, you are a genius. Just think of all the times you found a shortcut when others couldn’t or solved a problem that confounded all members of your family. And …
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Seth Godin The Dip We hear it all the time that winners don't give up, or that giving up is a bad and negative attitude. But this isn't always true, at times the best decision is to 'give up.' Winners know how …

The best titles in Productivity & Time Management

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Stephen R. Covey & A. Roger Merrill & Rebecca R. Merrill First Things First Whether it’s parents rushing to leave their children at school, or employees rushing to meet this week’s deadline – it seems like everyone’s in a rush nowadays. And how can they not be? …
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Jim Loehr & Tony Schwartz The Power of Full Engagement How many times have you felt that you have more potential than what your results would testify to? And how many times have you wondered about all of the things you could do more efficiently …
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Charles Duhhigg The Power of Habit Human beings are creatures of habit, aren’t we? As the days go by and though you may think you're in control, making decisions all the time, the truth is that most of the time you're just …

The best titles in Psychology

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Steven Pinker The Blank Slate As you can infer from the subtitle, “The Blank Slate” is not one of your skim-on-the-beach or speed-read-in-your-bed just-to-pass-the-time-or-fall-asleep books. After all, Steven Pinker’s …
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Carol S. Dweck Mindset Renowned Stanford University psychologist Carol Dweck spent years studying the way people think and how to achieve success. She then discovered the power of our mental attitude. In Mental …
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Daniel H. Pink Drive Daniel Pink is one of our favorite authors here at 12min. His provocative looks on the most diverse subjects bring great perspectives, and in Drive, he shows his vision of how people are …

The best titles in Science

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Stephen J. Dubner & Steven D. Levitt Freakonomics
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Yuval Noah Harari Sapiens Sapiens presents a work on the evolution of humanity. In it, the author Yuval Noah Harari rewrites the history of the human being through time. Turning to striking facts such as the …
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Daniel Tammet Thinking in Numbers About eight years before he published his third book, “Thinking In Numbers,” in 2014, Daniel Tammet was diagnosed with high-functioning autistic savant syndrome. In other words, the …

The best titles in Self Help & Motivation

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Kelly McGonigal The Upside of Stress It’s not even noon, and you’ve already had enough with your day! How can it be any different? Two of your three phones are ringing, you just got an SMS on the third one, your colleague won’t …
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Tony Hsieh Delivering Happiness In 'Delivering Happiness', Tony Hsieh tells the story of his company, Zappos, and demonstrates how long-term thinking and pursuing his passions generate not only profits but also a happy …
arte da guerra
Jonathan Haidt The Happiness Hypothesis What is it that makes you happy? On the face of it, this should be a fairly simple question, the answer to which you must know on some level, even if unable to translate it into intelligible …

The best titles in Sex & Relationships

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Jack Shafer The Like Switch ​Written by a former FBI agent, the 'The Like Switch' features several tools to start, maintain, and improve your ability to persuade people to do what you want. In it, Jack Shafer presents …
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John Gray Men Are from Mars, Women Are from Venus 'Men Are From Mars, Women Are From Venus' is a definitive guide on how to have a happy relationship. Author John Gray shows how men and women are different in their way of thinking and how …
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Sri Prem Baba Love and Be Free Have you ever wondered why there is so much repression about sex? Have you ever thought that your sexuality says a lot about your level of consciousness? In this reading, the spiritual …

The best titles in Society & Politics

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Steven Pinker The Blank Slate As you can infer from the subtitle, “The Blank Slate” is not one of your skim-on-the-beach or speed-read-in-your-bed just-to-pass-the-time-or-fall-asleep books. After all, Steven Pinker’s …
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Robert Greene The 48 Laws of Power Remember Machiavelli's story that the ends justify the means? Robert Greene is more evil, yet he brings some very powerful ideas ... If there are any authors that the 12' team would say is …
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Malcolm Gladwell The Tipping Point In December 1996 award-winning journalist Malcolm Gladwell published a column in the Washington Post with the idea behind the Tipping Point which is a point in time when a trend reaches a …

The best titles in Spirituality & Mindfulness

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Jonathan Haidt The Happiness Hypothesis What is it that makes you happy? On the face of it, this should be a fairly simple question, the answer to which you must know on some level, even if unable to translate it into intelligible …
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Daniel Goleman Emotional Intelligence Can you stop bragging about your high IQ, ok dear reader? In Emotional Intelligence, Daniel Goleman breaks several myths about IQ and proposes a complementary model, the EQ. Yes, traditional …
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Eckhart Tolle The Power of Now ​We spend most of our lives thinking about the past and wondering how our future can be different from it. In the meantime, we forget the present moment, postpone our achievements to a …

The best titles in Sports

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Michael Lewis Moneyball When a book is described by prominent baseball writer Rob Neyer as “the single most influential baseball book ever,” you don’t expect a review to pronounce it “the best book ever written on …
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Jim Afremow The Champion's Mind “Sports are 90 percent mental, and the other half is physical,” once said Yogi Berra, an 18-time MLB All-Star and the US’s greatest master of malapropisms. As usual, in his own strange way, …
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Alex Ferguson My Autobiography Widely considered one of the greatest managers of all time, Sir Alex Ferguson holds the distinction of being the longest-tenured manager in the history of one of the most popular football …

The best titles in Startups & Entrepreneurship

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Eric Ries The Lean Startup Eric Ries is one of the greatest thinkers of the tech startups movement in the world. He defines a startup as an organization created in situations of extreme uncertainty, seeking a scalable …
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Ben Horowitz The Hard Thing about Hard Things Have you ever imagined yourself as the CEO of a high-growth technology company in the middle of the internet bubble of the 2000s? No? Well, this is the scenario and adventure that Ben …
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Steven Johnson Where Good Ideas Come From ​The pencil, the toilet flush, the battery. Have you stopped to think where all these good ideas come from? In what kind of environment are they born? What sparks these disruptions? Steven …

The best titles in Technology & Innovation

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Walter Isaacson The Innovators Many are unaware that the digital revolution started well before the first computer was created. The journey began in 1843 with the collaboration of Charles Babbage and Ada Lovelace. With …
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Walter Isaacson Steve Jobs Written at the request of Mr. Apple himself, the eponymous biography of Steve Jobs by Walter Isaacson is based on hundreds of interviews and unprecedented access to Steve Jobs’ life. …
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Marc Benioff Behind the Cloud Marc Benioff is regarded as the father of the software industries as a service and cloud computing. His company, Salesforce.com, is simply the biggest success case of setting up a company …

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